DEI Is More Than Training and Recruiting

Learn how to use DEI to enhance your marketing, expand your donors, and improve your customer experience!

Did you know that diversity, equity, and inclusion (DEI) is more than just training and recruiting? It's a way of thinking about and approaching everything your organization does.

Outlined below are a few examples of how DEI can be used beyond training and recruiting.

Enhance marketing campaigns: A DEI lens can be used to ensure that marketing campaigns are inclusive and representative of all of your customers. This can help you reach a wider audience and build stronger relationships with your customers.

Expand nonprofit donors: DEI can help you identify and reach new audiences of potential donors. By understanding the needs and interests of different groups of people, you can tailor your fundraising appeals to be more effective.

Lead to creativity and collaboration: A DEI-inclusive team environment can be more creative and collaborative. When people from different backgrounds and experiences come together, they can bring new ideas and perspectives to the table.

Improve the total customer experience: A DEI lens can be applied to improve the customer experience at every touchpoint. This can lead to happier customers, increased sales, and better brand reputation.

Help cultures mesh after a merger or acquisition: DEI can help two different cultures come together and form a cohesive whole. By understanding the different values and beliefs of each culture, you can create a plan for integrating them successfully.

Apply an accessibility and diversification lens to research, development, and testing: DEI can help you ensure that your products and services are accessible to everyone. By considering the needs of different users, you can create products that are more inclusive and useful.

Identify where bias could potentially iterate in AI or algorithms: DEI can help you identify and address bias in AI and algorithms. By understanding the different ways that bias can manifest itself, you can create systems that are more fair and equitable for everyone.

These are just a few examples of how DEI can be used beyond training and recruiting. If you're looking to create a more inclusive and equitable organization, we encourage you to learn more about DEI and how it can be applied to your specific organization.

Ready to take your DEI knowledge to the next level?

Our certification programs are designed to give you the skills and knowledge you need to create a more inclusive and equitable organization. You'll learn how to:

• Apply a DEI lens to all aspects of your organization
• Identify and address bias
• Create a more inclusive culture
• Build a more diverse workforce
• Improve the customer experience

Led by experienced DEI facilitators, our programs are packed with practical insights and tools. You'll also have the opportunity to network with and learn from like-minded professionals.

Enroll today and start your journey to becoming a credentialed diversity and inclusion practitioner!