Monthly Archives: January 2014

Blueprint for the Office of Diversity and Inclusion

By Leah Smiley   In a troubling trend, we have seen more “Offices of Diversity” getting housed in the “Office of Human Resources”. This trend represents a step backward for diversity and inclusion. Here’s why. In the instance where the Chief Human Resources Officer assumes the dual title of Chief […]

It’s not about a “total market” strategy. It’s about a “total market-competent” organization By Terry J. Soto

By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.   Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a “total market” strategy—to recognize all potential consumers’ needs, culture and behavioral characteristics […]