Monthly Archives: November 2013

The “Demographics” Buzz Word

I fear the term “demographics” has become a buzz word in the field of Diversity and Inclusion. It’s a buzz word because it gets you in the door for that nice big contract or great new Diversity Officer position. But very few people in this field actually use this so-called […]

Reward without the Risk: Why Some are Disillusioned About Diversity & Inclusion

By Leah Smiley Over the last couple of weeks, I spoke with two different organizations who were embarking on a diversity journey. In both cases, I alerted the teams about the risks of diversity and inclusion– not from the perspective of forgoing to implement a strategy, but from the vantage […]

Are You Still Arguing Over Multicultural ROI? Get Over It. By Terry Soto

By  Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc. When it comes to multicultural marketing, many organizations still struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn’t […]